After the well-known concept store 10 Corso Como in Milan, MATCHESFASHION.COM has launched on the market a preview of LOTUS, the new icon sandal from the footwear collection signed by Paula Cademartori.

Since May, Wednesday 13th  it is possible to buy, on the online portal of the famous London store, the new sandal characterized by a fresh and ultra-feminine allure, a must-have from Paula Cademartori’s SPRING – SUMMER 2015 collection. It  anticipates the arrival on the market of the entire collection which will be  available in selected Italian and international stores starting from July 2015.  What better time to show off the LOTUS sandal, a perfect symbol of natural beauty and one of the most popular to represent something magical to wear. Something magical as the atmosphere that pervades the parties that Jay Gatsby organizes every Saturday night in his dream home. The white moon lights up the warm summer evenings while a light breeze gently touches the bare arms of the ladies who gait with a firm step in the leafy avenues and fountains, chatting and drinking the cocktails offered by the generous host, aware of their beauty highlighted by the glamorous sandals they are wearing. More seductive than the classic pumps, women are aware of the wonderful power of the LOTUS sandal that makes them feel beautiful, authoritative, attractive and self confident.

“The groups change more swiftly, swell with new arrivals, dissolve and form in the same breath—already there are wanderers, confident girls who weave here and there among the stouter and more stable, become for a sharp, joyous moment the center of a group and then excited with triumph glide on through the seachange of faces and voices and color under the constantly changing light. Suddenly one of these gypsies in trembling opal, seizes a cocktail out of the air, dumps it down for courage and moving her hands like Frisco dances out alone on the canvas platform. A momentary hush; the orchestra leader varies his rhythm obligingly for her and there is a burst of chatter as the erroneous news goes around that she is Gilda Gray’s understudy from the ‘Follies.’” 

The women at  Gatsby’s garden party all fit a different model of  the LOTUS sandal , paired for the occasion to their glittering dresses. They have carefully chosen their outfit characterized by clothes of the Roaring Twenties that charm with their silks, sequins and fringes. They are meant  to shine as a star among the bright lights of Gatsby’s garden. All of the women at the party appreciate the sandal inspired to the Lotus flower which  resumes the Nouveau Risque  iconic inlay resembling the shape of a flower. Its corolla embraces and supports the ankle in a multicolor crossings, cuts and grooves  game that blend geometric accents and delicate petals.


And then, to discover the various models, we just have to follow the sound of women’s heels and immerse ourselves in the golden world of Gatsby, the charming millionaire with a dark past, made shiny and colorful as ever by the Australian director Baz Luhrmann, in his film version.This Spring- Summer will be “LOTUS-oriented”

Join us…the party is about to begin!



gatsby swimming pool

The chaos and violence of World War I left America in a state of shock, and the generation that fought the war turned to wild and extravagant living to compensate. Published in 1925, F. Scott Fitzgerald’s novel,The Great Gatsby is a classic piece of American fiction written by a skilled chronicler of 1920s America, an era kown as  “the Jazz Age.”  The Great Gatsby represents Fitzgerald’s attempt to confront his conflicting feelings about the Jazz Age and it is one of the greatest literary documents of this period, in which the American economy soared, bringing unprecedented levels of prosperity to the nation. The staid conservatism and timeworn values of the previous decade were turned on their ear, as money, opulence, and exuberance became the order of the day.

Though Gatsby has always wanted to be rich, his life revolves around one desire: to be reunited with Daisy Buchanan, the love he lost five years earlier. Before leaving to fight in World War I in 1917. Gatsby falls  in love with Daisy’s aura of luxury, grace, and charm, and lies to her about his own background in order to convince her that he is good enough for her. Daisy promises to wait for him when he leaves for the war, but  she marries Tom Buchanan in 1919. From that moment on, Gatsby dedicates himself to winning Daisy back, and his acquisition of millions of dollars, his purchase of a gaudy mansion on West Egg, and his lavish weekly parties are all merely means to that end.

Gatsby is a young man, around thirty years old, who comes from a middle class family of small town in North Dakota. His finds his new lifestyle seductive and exciting since he has always idolized the very rich but  no one knows where he comes from, what he does, or how he made his fortune. He is the subject of a whirlwind of gossip throughout New York and is already a kind of legendary celebrity before he is ever introduced to the reader.

He lives in a fabulously wealthy Gothic mansion in West Egg, the place of the nouveaux riches. West Egg is associated with Gatsby’s gaudy mansion and the inner drive behind his self-made fortune.  “ It was a colossal affair by any standard—it was a factual imitation of some Hôtel de Ville in Normandy, with a tower on one side, spanking new under a thin beard of raw ivy, and a marble swimming pool and more than forty acres of lawn and garden. It was Gatsby’s mansion.”


Initially he is  presented as the aloof, enigmatic host of the unbelievably opulent parties thrown every week at his mansion and  appears surrounded by spectacular luxury, courted by powerful men and beautiful women and he is famous for the lavish, extravagant parties he throws every Saturday night :

There was music from my neighbor’s house through the summer nights. In his blue gardens men and girls came and went like moths among the whisperings and the champagne and the stars. At high tide in the afternoon I watched his guests diving from the tower of his raft or taking the sun on the hot sand of his beach while his two motor-boats slit the waters of the Sound, drawing aquaplanes over cataracts of foam. On week-ends his Rolls-Royce became an omnibus, bearing parties to and from the city, between nine in the morning and long past midnight, while his station wagon scampered like a brisk yellow bug to meet all trains. And on Mondays eight servants including an extra gardener toiled all day with mops and scrubbing-brushes and hammers and garden-shears, repairing the ravages of the night before.

On buffet tables, garnished with glistening horsd’oeuvre, spiced baked hams crowded against salads of harlequin designs and pastry pigs and turkeys bewitched to a dark gold. In the main hall a bar with a real brass rail was set up, and stocked with gins and liquors and with cordials so long forgotten that most of his female guests were too young to know one from another.”


Gatsby’s reputation precedes him when the night of  the party he emerges as a mysterious subject of gossip. He is extremely well known, but no one seems to have any verifiable information about him. There’s something funny about a fellow that’ll do a thing like that,’ said the other girl eagerly. ‘He doesn’t want any trouble with ANYbody.’ ‘Who doesn’t?’ I inquired. ‘Gatsby. Somebody told me——‘ The two girls and Jordan leaned together confidentially. ‘Somebody told me they thought he killed a man once.’ A thrill passed over all of us. The three Mr. Mumbles bent forward and listened eagerly. ‘I don’t think it’s so much THAT,’ argued Lucille skeptically; ‘it’s more that he was a German spy during the war.’ One of the men nodded in confirmation. ‘I heard that from a man who knew all about him, grew up with him in Germany,’ he assured us positively. ‘Oh, no,’ said the first girl, ‘it couldn’t be that, because he was in the American army during the war.’ As our credulity switched back to her she leaned forward with enthusiasm. ‘You look at him sometimes when he thinks nobody’s looking at him. I’ll bet he killed a man.’ She narrowed her eyes and shivered. Lucille shivered. We all turned and looked around for Gatsby. It was testimony to the romantic speculation he inspired that there were whispers about him from those who found little that it was necessary to whisper about in this world.”

In the meantime after trays of cocktails at twilight,  the first supper – there will be another one after midnight- is being served, and the guests spread around tables in the garden.


Then the party goes on :

There was dancing now on the canvas in the garden, old men pushing young girls backward in eternal graceless circles, superior couples holding each other tortuously, fashionably and keeping in the corners—and a great number of single girls dancing individualistically or relieving the orchestra for a moment of the burden of the banjo or the traps. By midnight the hilarity had increased. A celebrated tenor had sung in Italian and a notorious contralto had sung in jazz and between the numbers people were doing ‘stunts’ all over the garden, while happy vacuous bursts of laughter rose toward the summer sky. A pair of stage ‘twins’—who turned out to be the girls in yellow—did a baby act in costume and champagne was served in glasses bigger than finger bowls. The moon had risen higher, and floating in the Sound was a triangle of silver scales, trembling a little to the stiff, tinny drip of the banjoes on the lawn.


Nick Carraway, Gatsby’s neighbor, is sitting at a table with Jordan Baker, a man of about thirty and a rowdy little girl. Nick Carraway is enjoying himself, he has taken two finger-bowls of champagne and suddenly the scene before his eyes turns into something significant, elemental and profound. He has never met Gatsby but he would like to meet him so he glances first at the bar which is crowded but the owner of the majestic mansion is not there, nor is he at the top of the steps or on the veranda.

Suddenly, at a lull in the entertainment, the man at the table looks at Nick and smiles.

‘Your face is familiar,’ he says, politely. ‘Weren’t you in the Third Division during the war?’ ‘Why, yes. I was in the Ninth Machine-Gun Battalion.’ ‘I was in the Seventh Infantry until June nineteen-eighteen. I knew I’d seen you somewhere before.’ they talk for a moment about some wet, grey little villages in France. Nick Carraways thinks that evidently the man lives in this vicinity for he tells him that he has just bought a hydroplane and is going to try it out in the morning. ‘Want to go with me, old sport? Just near the shore along the Sound.’ ‘What time?’ ‘Any time that suits you best.’ It is on the tip of Nick Carraway’s tongue to ask his name when Jordan looks around and smiles. ‘Having a gay time now?’ she inquires. ‘Much better.’ He turns again to his new acquaintance. ‘This is an unusual party for me. I haven’t even seen the host. I live over there—’ says Nick waving his hand at the invisible hedge in the distance, ‘and this man Gatsby sent over his chauffeur with an invitation.’ For a moment the man looks at him as if he failed to understand. ‘I’m Gatsby,’ he says suddenly. ‘I thought you knew, old sport. I’m afraid I’m not a very good host.’

He smiles understandingly—much more than understandingly. It is one of those rare smiles with a quality of eternal reassurance in it, that you may come across four or five times in life. “ It faced—or seemed to face—the whole external world for an instant, and then concentrated on YOU with an irresistible prejudice in your favor. It understood you just so far as you wanted to be understood, believed in you as you would like to believe in yourself.”  This peculiarity transforms Gatsby from an “ elegant young rough-neck” into a charismatic figure.

When he is gone Nick turns immediately to Jordan, constrained to assure her of his surprise. He had expected that Mr. Gatsby would be a florid and corpulent person in his middle years. ‘Who is he?’ he demands. ‘Do you know?’ ‘He’s just a man named Gatsby.’

The Great Gatsby.

by Valentina 101heels



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